The Effect Of E Commerce Strategies On The Sales Of Marks...

1. Introduction E-commerce has been considered to be a primary element to change the global economy and the method which business is conducted. (Shin, 2001) It impels enterprises to search for new sources and new measures to expand the markets for growing profits. With its flexibility to the changing trends, E-commerce allows business to have instant response to this continuous change. Marks and Spenser, a retailer with 130-year history, had once been seen as a national institution in Great Britain. However, the glory did not sustain. After the dramatic decline on the sales since late 1990s, it was inevitable for the enterprise to reconsider its marketing strategies. Traditional mass promotional strategies are no longer effective in†¦show more content†¦As a consequence, MS has been increasingly implementing E-commerce strategies to adapt to a rapidly changing environment in order to meet customers’ needs. 2.2 A brief history---- the development of E-commerce of MS For the purpose of accommodating to the era of high technology, in 2007, MS embarked on its E-commerce journey by associating with Amazon.com, which is an international electronic commerce company. During the partnership, Amazon offered MS the high tech behind three systems: the retailer’s website, in-store and telephone ordering services. With the assistance of Amazon, the enterprise kept accountable for the management of the website, the operation of customers service, warehousing, and distribution. (Tran, 2005) Due to the fact that MS is a large retailer requiring a platform, which can be more related to the iconic status of the brand. Amazon web store, a great platform for smaller sellers, was probably a good support for MS in the early ages, as MS was an infant to E-commerce. However, the partnership is no longer suitable for this company now. (Lucht, 2014) After over two years of surveying and testing with existing and potential customers, the new website platform, MS.com, which the enterprise can own the entire control, was eventually launched in February 2014. (MS, 2014) The recently launched web infrastructure has indeed outperformed on

Night Creature Dark Moon Chapter Thirty One Free Essays

We spent the rest of that night trying to discover something more about the , witchie wolves, even Lydia. According to Nic, she existed, but he couldn’t find out anything else about her, which made him nuts. The man wouldn’t get off the Internet. We will write a custom essay sample on Night Creature: Dark Moon Chapter Thirty One or any similar topic only for you Order Now Around 3 a.m. I fell asleep on the couch, only to be awoken by Edward several hours later. â€Å"Dawn approaches,† he said. â€Å"Let us go and question the native woman.† Mr. Politically Incorrect. I was going to have to watch what he said to Lydia. From the bloodshot appearance of Nic’s eyes as the three of us climbed into Edward’s Cadillac, he hadn’t slept at all. Shortly after the sun rose, we reached Lydia’s. She stood on the porch as we climbed out of the car. The smirk on her face was disturbing. The way she stared at Edward even more so. â€Å"Lydia,† Edward said. â€Å"It has been a long time.† â€Å"Wait a second.† I glanced from Edward to Lydia and back again. â€Å"You know Cora’s granddaughter?† Edward snorted. â€Å"She is no more Cora’s granddaughter than she is mine.† â€Å"Who is she?† I asked. â€Å"Lydia Lovell. A familiar.† â€Å"Familiar with what?† â€Å"The werewolves.† Edward made an exasperated sound and turned to me. â€Å"You know what a familiar is.† I did, but-how was I supposed to know Lydia was one? Traditionally, familiars took the shape of black cats, dogs, or wolves, going places no human could go. The concept of the helpful spirit being is believed to have originated with the totem animal guides of the shamans. However, since the werewolves were already animals, their familiars took the form of humans. â€Å"She said she was training to become a Chippewa – â€Å" † Chippewa?† Edward interrupted. â€Å"She said Chippewa?’ â€Å"Yes. Then no. She corrected herself. Why?† â€Å"I’ve learned a few things from Cadotte, and no true Ojibwe would ever use the word Chippewa.† Nic pulled his gun and pointed it in Lydia’s direction. â€Å"Not yet,† I murmured. The gun didn’t appear to make Lydia nervous, which only made me more so. Either she didn’t plan on any of us living long enough to stop her, or her nefarious plan was too far along to thwart. Was there a door number 3? â€Å"Herr Mandenauer is right. I work for the werewolves. But soon they will work for me.† â€Å"You’re raising a witchie wolf army,† I said. Lydia inclined her head. â€Å"But how? You aren’t a werewolf.† â€Å"Are you certain?† â€Å"Yes,† I said firmly, even as my mind doubted. One thing I’d learned as a Jger-Sucher, the rules applied only until someone or something changed them. â€Å"You don’t sound very confident. But I’ve spent a lot of time and money to make all of you doubt what you know and who you trust.† Money? The light went on in my head. â€Å"You bought information from the traitor.† Lydia laughed. â€Å"There isn’t any traitor – or at least not in the technical sense of the word. None of your own betrayed you.† Good to know. Really set my mind at ease. â€Å"If not one of us, then who?† â€Å"Do not waste your time,† Edward said. â€Å"She will not tell us.† Edward turned his attention to Lydia. â€Å"I am afraid your lover is dead. Will that destroy your plans, I hope?† â€Å"My plans are right on schedule.† â€Å"You wanted Basil dead?† I asked. â€Å"Not particularly. He was an incredible lay. He’d do anything I wanted, anywhere. All day, all night. The boy was amazing.† â€Å"Way too much information,† Nic muttered. â€Å"He follows orders amazingly well. ‘Kill Dr. Hanover,’ I said. Next thing I know – bam, bam.'† â€Å"Actually, it was just bam for him, right, Nic?† â€Å"Yeah. Then he ran away like a girl.† â€Å"Hey!† I protested. â€Å"Sorry. How about we try bam-bam on Miss Familiar?† Lydia laughed again. Why did she find Nic’s threats of shooting her so amusing? Maybe she couldn’t be shot. â€Å"Why is she so smug, Edward?† I needed to know what I was facing before I could face it with any sort of strength. Even then†¦ I glanced at the sun sparkling through the trees. I wasn’t going to be able to do much damage at this time of day. â€Å"Lydia is a descendant of Gypsies,† Edward answered. â€Å"Romania, tambourines, fortune-telling Gypsies?† Nic asked. Lydia snorted at the same time Edward said, â€Å"Hardly. Gypsies are the traditional companions of werewolves. Familiars. They protect them and in turn are paid handsomely.† â€Å"You didn’t know this?† Nic asked me. â€Å"I knew.† â€Å"Gypsy? Werewolves? You weren’t a little suspicious?† â€Å"She said she was Ojibwe. Why shouldn’t I believe her?† â€Å"You couldn’t tell the difference?† â€Å"Have you ever seen a Gypsy?† â€Å"I’m not sure.† â€Å"Exactly. They’re a little hard to peg in the wild.† â€Å"There are very few with pure Gypsy blood left,† Edward said. â€Å"Why is that?† Nic inched forward; I elbowed him back. Who knew what kind of powers she had? â€Å"Hitler killed four hundred thousand in his death camps,† Lydia snapped. â€Å"He labeled us nonhuman.† â€Å"I hate it when that happens,† I muttered. Lydia shot me a glare. â€Å"Mengele loved to experiment on the Gypsies as well as the Jews. When he concocted monsters, he made them from bits and pieces of other things.† â€Å"His werewolves have Gypsy blood,† I guessed, and Lydia dipped her chin in acknowledgment. â€Å"But if they’re your cousins or brothers. Children†¦ whatever – â€Å" â€Å"You say they as if you aren’t one of them.† â€Å"Fine, if we’re related, then why do you want to rule us?† â€Å"Someone has to. If the werewolves banded together, had a leader with half a brain at the helm, someone who didn’t get distracted by a demon, or the full moon, or blood on the breeze, they could become so much more than what they are.† Edward had always feared just such an occurrence. If all the werewolves joined forces, what was to prevent every other monster from doing the same? Pretty soon people would be in the minority – if they weren’t already. We had to stop her. If only we knew what she was up to. Why did she need a witchie wolf army? What could they do? More importantly: How could we kill them? Hard to say. Hard to ask, too, since I doubted she’d tell us. â€Å"Why get rid of Basil?† I pressed. â€Å"Especially if he was so gifted.† â€Å"Well hung, you mean?† I hadn’t but†¦ I shrugged. â€Å"I didn’t kill him.† â€Å"I did.† That voice. It couldn’t be. I turned toward the sound just as a figure stepped from the woods and pressed a gun to Edward’s temple. Oh, jeez! Oh, shit! Oh, hell! â€Å"Billy.† How to cite Night Creature: Dark Moon Chapter Thirty One, Essay examples

Gloria Estefans Successful Life Essay Example For Students

Gloria Estefans Successful Life Essay Theres no growth with out a lot of hard work and little risk. (a href=http://members.xcom.com./_xmcm/troycities/gebio.htmhttp://members.xcom.com./_xmcm/troycities/gebio.htm) This statement is a reflection of what Gloria stands for. However there is more to Gloria, than concerts and videos, her personal life. Which would consist of family and marriage. Then of course there is her fabulous career. Gloria was born in 1959, in Havana, Cuba, her father, was a cuban solder. Gloria left cuba when she was two years old. Gloria wanted to become a psychologist. In 1975 Gloria was singing at a weeding with a local band called The Miami Latin Boys. the band leader Emilio Estefan was impressed. Eventhough Gloria was a shy person, Emilio enjoyed her smooth voice, and asked her to joined the band. Gloria agreed but only on weekends as a front singer. In September 2, 1977 Gloria married Emilio Estefan. In 1984, Emilio convinced record to release an English only album in the United States and European markets. In 1989 Gloria released her first solo album was released in English and Spanish. In March 20,1990 Gloria was sleeping on her tour bus when a speeding semitrailer smashed into it, Gloria was almost killed. Gloria was in a four hour surgery, and it took a year of physical therapy. Gloria received 4,000 floral arrangements, 11,000 telegrams, and 50,000 postcards and letters, from her fans. In 1993 Gloria had a star on Hollywood walk of fame. In cuba she is known as nuestra Gloria. Gloria sold four million copies worldwide of Mi Tierra which earn Glorias first Grammy Award. Gloria has a son was born in September 2, 1980, she recently had a baby girl in December 5,1994. Gloria lives in a mansion in Miamis star island. Gloria is now planning a tour, she is also thinking of transition into acting. In conclusion, I think is really interesting to know about Gloria Estefans life. Since Gloria was small she worked hard, and gone a very long way to be were she is at, also her marriage with Emilio helped her to established her career. This research mad me realize that everything that you want can be done, if you put yourself in to it.